About Us

Bryte started with a simple question: why are so many children struggling to switch off?

Not just at bedtime. At the dinner table. After school. On the car ride home. The meltdowns, the constant battles, the brain that just won't slow down — it's exhausting for children and for the families around them.

For years, the standard answers have been the same. Restrict the screens. Try a reward chart. See your GP. And for a lot of families, none of it gets to the root of the problem.

What research increasingly suggests is that a huge proportion of children are simply not getting enough magnesium — a mineral that plays a central role in how the nervous system regulates itself. Without enough of it, the brain struggles to calm down. Sleep takes longer to come. Focus is harder to hold. Small frustrations become big reactions.

The problem is that most magnesium supplements — including many of the ones lining the shelves in Tesco and Boots — use magnesium oxide, a form the body absorbs poorly. So parents try it, nothing changes, and they write off the whole idea.

Bryte is different. We use magnesium citrate — the form that actually gets into the bloodstream — at a dose that's right for children. Berry flavoured gummies with nothing artificial: no artificial colours, flavours, sweeteners, or preservatives. Vegan, gluten-free, and made in the UK.

One gummy a day. That's it.

We're not here to replace medical advice or make promises we can't keep. We're here because a lot of children are running on empty, and a lot of parents are exhausted from fighting problems that might have a simpler answer than anyone told them.

If you've tried the obvious things and nothing has shifted, Bryte is worth four weeks of your time.